For the sake of over charging me £0.25, this year alone Orange have now just lost at least a guaranteed £150 (£15*10 months) from me (pay as you go) and £350 (£35*10 months) from my fiancée (contract).
What's more is that I'm now making around 50% savings and my other half 67% savings for the same service elsewhere* - that's better than I could have hoped! They'll also be losing out from extended family members switching long term.
"The future's bright" - it certainly is.
* Footnote: I chose to go with 3 Telecommuications because of free Skype and Windows Messenger calls.
Three like Orange are also owned by Hutchison-Whampoa but I don't have a "beef" with the parent company just Orange's poor marketing and customer service.
Well my parents are now on 3 and Asda, another loss of of about £240/year, excellent.
Total loss to Orange: £840/year